In 1867, the first billboard rental ever recorded occurred. Advertising had been alive and well for centuries, but the billboard took marketing to a whole new level. Businesses have to constantly procure better and more effective ways of reaching potential customers. One of the biggest trends today for brand marketing and brand consulting is mobile marketing. Perhaps the most revolutionary advertisement made its debut in the 1984 Super Bowl. It was the “Big Brother” Apple ad by Ridley Scott that advertised the coming of the macintosh computer. It was vintage franchise marketing. In order to produce effective advertisements, businesses are turning more and more to a brand marketing agency for brand consulting. Franchise consultants help businesses attain franchising opportunities and services. Of firms that work with other businesses, 60 percent plan on upping their content marketing strategies. In content marketing, the quality of the material is substantially more imperative than the quantity of the material. The importance of marketing effectively online cannot be valued enough. Brand consulting helps businesses to produce strategic advertisements that reach further and further into the pool of potential customers.