Archive for June 13, 2013
In the past, vets marketed their services to customers who wanted to find a vet using traditional marketing strategies. One of the most popular marketing strategies consisted of placing print ads in newspapers and magazines. Another one of the most popular marketing strategies consisted of placing billboards at busy city intersections. Another strategy consisted of building word of mouth buzz in the community. Today, however, digital technologies such as the internet have obviated these traditional marketing strategies. How can vets hope to find customers and clients now that the vast majority of animal lovers (58 percent ) find a vet from social media outlets such as Facebook and Twitter or through popular search engines such as Google? A clinic without a good website cannot hope to help customers who need to find a vet because more than three quarters of internet users only look at organic search results. Many vets have started to hire third party experts to help them develop vet websites, veterinary websites, and veterinary clinic websites. These developers understand that most potential clients only find a vet after they look at the website, and that the first impression must be positive if the vet wants to keep the client. These designers also know that most users who want to find a vet tell each other about how to find a vet on social media platforms. Consequently, these third party developers concentrate on building killer websites which will attract users who need to find a vet so that the vets themselves can concentrate on being good vets. References.